Find out more about Mobile

Mobile is a versatile medium and plays a pivotal role in the Marketing Mix, whether to lead, integrate or support a 360 degree marketing strategy.

Mobile Role in the Marketing Mix

Explore the MMA's role in developing the medium, the ecosystem and industry we operate in.

For more information on the MMA's role and activities globally, please visit

Anchoring the MMA’s mission are four core pillars:

Cultivating Inspiration

Aimed at the Chief Marketer; guiding best practices and driving innovation

Building Capability for Success

Fostering know-how and confidence within the Chief Marketer’s organization

Demonstrating Measurement and Impact

Proving the effectiveness and impact of mobile through research providing tangible ROI measurement and other data.


Working with partners and our members to protect the mobile marketing industry.

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