WG1009 wiGroup White Paper

wiGroup is a platform provider specializing in point-of-sale integrated mobile transacting. wiGroup's open and interoperable mobile transacting platform, wiPlatform, is integrated to over 40,000 retail till lanes across South Africa and has processed over R2bn in transaction value.

Mobile marketing matrix

The Mobile Marketing Matrix was developed by wiGroup to serve as a ‘map’ for marketers to help plot out the most appropriate mobile tactics and channels to achieve their campaign objectives in 2014. But with so many options available – from QR codes and SMS to mobile payments and USSD – knowing which tactic or channel to employ at each stage of the buying process can be tricky. The Mobile Marketing Matrix aims to simplify the planning process.


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